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		<title>Brand: the new pretender</title>
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		<pubDate>Thu, 21 May 2009 19:00:28 +0000</pubDate>
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		<description><![CDATA[Content is king, is it? Well maybe. There&#8217;s no getting away from the fact that good quality content drives traffic. But in the struggling publishing industry, with waning advertising revenues, we might have to conclude that the current approach to web publishing is just not working. That&#8217;s not to say there aren&#8217;t exceptions. Julian Sambles [...]]]></description>
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